Puffy Dominates TV Ratings
With the Premiere of "A Raisin in the Sun," ABC Dominates Monday Night
in Viewers And Adults 18-49, Snapping NBC's 6-Week Winning Streak in the
Key Sales Demo
In Viewers and Young Adults, ABC Turns in its Strongest Monday Night in
3 Months
"A Raisin in the Sun" Qualifies as TV's Highest-Rated Original Movie
Since
November 2005 Among Women 25-54 and Since April 2006 Among Women 18-49
"ABC Premiere Event - A Raisin in the Sun" (8:00-11:00 p.m.)
With the "ABC Premiere Event - A Raisin in the Sun," the Network posted
a definitive victory on Monday night, beating second-place NBC by 2.5
million viewers *(12.7 million vs. 10.2 million)* and by 13% among
Adults 18-49 *(3.6/9 vs. 3.2/8).* *In doing so, *ABC snapped NBC's
6-week winning streak on the night *in the key sales demo.
Despite stiff original competition *on the other networks,* "A Raisin in the Sun" generated ABC's top numbers on the night in 3 months *among
Viewers and Adults 18-49 - since 11/26/07.
The Sony Pictures Television film, "A Raisin in the Sun," stands as
TV's highest-rated original movie since November 2005 among Women 25-54 (6.5/15) and since April 2006 among Women 18-49 (5.3/13) - since
11/27/05 and 4/10/06, respectively. In addition, the movie stood as
Monday's No. 1 TV program in both key women demographics.